How Moms Can Simplify Their Content Creation with Repurposing

As a mom, your days are already jam-packed with responsibilities. From school drop-offs to meal planning, laundry to bedtime routines, the idea of starting something new-- especially something as big as managing content- might feel overwhelming. But what if I told you it's possible to make your workload lighter, right from home, by simply repurposing content you already have?

Grab your coffee (or tea- no judgment here), and let's chat about how you can take small, intentional steps towards simplifying your content creation using what you've already created.

Start Small, Dream Big

One of the biggest myths about managing content is that you need to create new material all the time.

The truth?

Starting with what you already have can lead to big things. The key is consistency and strategy. Repurposing saves time and energy, allowing you to maximize the value of your efforts.

Action Step:

Choose one piece of existing content to repurpose- something you're proud of or received positive feedback on. Examples include:

• Transforming a blog post into a series of social media posts.
• Turning a video into short clips for Reels or TikTok.
• Using an old newsletter as the foundation for an eBook or Guide.

Leverage What You Already Have

You don't have to reinvent the wheel. Chances are, you already have a treasure trove of content waiting to be reused. Repurposing allows you to give your past efforts new life and reach new audiences on different platforms.

Action Step:

Take an inventory of your existing content. Ask yourself:

• What's performed well in the past?
• What's still relevant to my audience?
• How can I adapt this to another format or platform?

For an example, a blog post can become an infographic, a podcast script, or even a video tutorial.

Make Time Work for You

Time is one of the biggest challenges for moms. Instead of aiming for marathon work sessions, focus on working in sprints. Content repurposing is a time-efficient way to keep your business moving forward without creating from scratch every day.

Action Step:

• Step aside 30 minutes to repurpose one piece of content. For example, turn a blog post into five social media captions.
• Batch similar tasks, such as creating graphics or scheduling posts, to maximize efficiency.

Use Tools That Simplify Content Repurposing

You don't need to do it all manually. There are countless tools available to help you streamline the process of repurposing content, from design to scheduling. 

Recommended Tools:

• Canva: For designing graphics and infographics.
• Metricool: For planning and scheduling content across platforms.
• Descript: For transcribing videos or podcasts into written content.
• Trello or Asana: For organizing your content workflow and repurposing plan.

Mindset Matters

Finally, let's talk about the most important element: your mindset. It's easy to feel overwhelmed or doubt your abilities, but repurposing is a reminder of the value you've already created. By giving your content a second (or third!) life, you're making smarter, not harder, moves. 

Action Steps:

Write down three pieces of content you're proud of and brainstorm one new format for each. Post this list where you see it daily as motivation to keep going.

Your Journey Starts Here

You don't need to wait for the "perfect" moment to start. Begin with the content and tools you have today. Each repurposed piece brings you closer to a future with more freedom, flexibility, and fulfillment.